"We are most well-known for our premium eyewear and for good reason. We have developed our very own HugSeal technology here in Australia. Our use of virtually unbreakable natural plant cellulose in combination with stunning recycled timber veneers sets us apart from any other eyewear brand in the world."
WHY CARL ZEISS?
WHAT IS HUGSEAL?
Basically it combines our timbers and plant cellulose together - where the two elements meet, they hug each other, hence the name HugSeal.
WHAT IS PLANT BASED CELLULOSE?
Cellulose acetate is a natural plastic, which is manufactured from purified natural cellulose. It is primarily derived from two sources; wood pulp and cotton linters. (Our frames use a combination of both)